3/19/2012

The Very Hungry Caterpillar Day Celebrates Literacy and Imagination

GREENSBORO, NC – March 19, 2012 – The Very Hungry Caterpillar Day, March 20, marks a special day in the world of literacy and education, and Carson-Dellosa Publishing is excited to be supporting its efforts by celebrating the continued partnership between the publishing company and The World of Eric Carle. Eric Carle’s books have delighted children in homes and classrooms around the world with engaging stories and his distinctive, graphic style for over 40 years!

The Very Hungry Caterpillar is an iconic book that has been enjoyed from generation to generation. Today, teachers and moms can enjoy Very Hungry Caterpillar products from Pottery Barn Kids, Kids Preferred, University Games, Chronicle Books, Mudpuppy, and many more. The Carson-Dellosa World of Eric Carle products include bulletin board sets, nameplates, bookmarks, and other classroom decoratives featuring the graphics and themes from The Very Hungry Caterpillar, The Very Busy Spider, Brown Bear, Brown Bear, What Do You See? and Polar Bear, Polar Bear, What Do You Hear?.

“The World of Eric Carle has inspired teachers, parents and children for years,” said Judy L. Harris, Carson-Dellosa CEO. “As such, Eric Carle’s work is a natural fit with our classroom decoratives. Teachers and students love the vibrant colors and animals and it’s a great way for teachers to bring literature to life in the classroom.”
Carson-Dellosa will recognize the day by surprising three lucky Facebook fans with a Very Hungry Caterpillar Classroom kit. Each kit will include their most popular Very Hungry Caterpillar classroom products, from bulletin board sets to bookmarks, all featuring the beloved original artwork. Carson-Dellosa has also devoted a board on Pinterest to The Very Hungry Caterpillar products and classroom and craft ideas. The board has nearly 1000 followers.
Learn more about Carson-Dellosa. Explore The World of Eric Carle.
About Carson-Dellosa Publishing

Carson-Dellosa Publishing, LLC, based in Greensboro, North Carolina, is a leading supplemental curriculum solutions provider for both educators and parents around the world. Founded by two teachers, the company boasts a 35-year history of enhancing a child’s learning potential and environment through quality curriculum, supplemental learning materials, and classroom resources.
Carson-Dellosa proudly provides teachers, parents, and children around the world with the best possible educational materials produced by the industry’s most recognized and respected award-winning brands including: Summer Bridge Activities™, Mark Twain Publishing, Key Education, HighReach Learning®, Frank Schaffer®, Spectrum®, Judy® Instructo, American Education Publishing™, and Brighter Child®. To learn more about Carson-Dellosa, visit www.carsondellosa.com, Facebook.com/CarsonDellosa, Twitter.com/CDPub, or YouTube.com/CarsonDellosaPub and Pinterest.

About The World of Eric Carle(TM)


The World of Eric Carle(TM) is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle, best known for the children's classic The Very Hungry Caterpillar. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 103 million copies worldwide. Like his books, The World of Eric Carle(TM) brand draws upon Eric Carle's lessons in creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, UK, Germany, Australia and Japan. Plans for 2011 include expanding into France and Korea. For more information about Eric Carle visit www.Eric-Carle.com.
The World of World Carle is represented in the U.S. by The Joester-Loria Group, a premier full-service licensing agency, offers clients an innovative, strategic approach to brand-building.

About The Joester Loria Group

The Joester Loria Group, www.joesterloriagroup.com , is a full-service licensing and marketing agency providing its clients with a full array of services, including strategic planning, competitive analysis, and implementation of licensing strategies that encompass robust marketing and retail initiatives. The Joester Loria Group represents Pepsi-Cola North America including Pepsi, Mountain Dew, Aquafina, AMP and SoBe; Discovery Communications including Animal Planet, Discovery Channel, Discovery Expedition, Discovery Fit & Health and key series River Monsters, MythBusters, Shark Week and Deadliest Catch; Dew Tour, the #1 action sporting event in North America; The World of Eric Carle, based on his artwork from the beloved children’s picture books; Pinkalicious book series written and illustrated by Victoria Kann; Coolabi’s Poppy Cat, airing on Sprout; LazyTown airing on Sprout; You Tube sensation and Cartoon Network series, Annoying Orange; Johnsonville Sausage; Entenmann's; Oxford University, Hachette Filappacchi magazines Car and Driver and Road & Track and Hearst Corporation’s Popular Mechanics.